Horlicks raises awareness on breastfeeding

Horlicks Mother’s Plus completed its month-long campaign by raising awareness among mass people on the importance of breastfeeding and the benefits of better nutrition for lactating mothers.
This year, World Breastfeeding Week 2021 theme is: Protect Breastfeeding: A Shared Responsibility.
In line with the theme, Horlicks Mother’s Plus designed a campaign titled ‘Matridughdho paan-e gori shohayok poribesh,’ said a release on Wednesday.
As part of the campaign a series of activities—awareness sessions, webinar, free health check-up facilities and consultation for lactating mothers, releasing educational videos on breastfeeding in social media—were organised by engaging many prominent individuals from different fields including doctors, nutritionists, social influencers, active citizens and media personnel.
Horlicks Mother’s Plus is a nourishing beverage that is scientifically designed for pregnant and lactating mothers. Thus, as one of the premier nutrition brands of Bangladesh for pregnant and lactating mothers, the brand started to observe breastfeeding week to aid the government initiative of raising awareness.
Due to the Covid-19 pandemic, lack of information and many misconceptions related to breastfeeding are impacting the mental and overall health of pregnant and lactating mothers. Horlicks Mother’s Plus’s month-long campaign aimed to address such misconceptions and increase information for the mass people.
The brand developed series of educational videos highlighting the key benefits of breastfeeding, nutrition for mothers during breastfeeding and especially during the Covid-19 and encouraging fathers to be more active in supporting and helping a breastfeeding mother.
Alongside, a total of four seminars were organised in partnership with media houses, where reputed expert nutritionists and participants discussed maternal health, breastfeeding and the responsibility of the father and the society to support lactating mothers.
A webinar was also organised engaging the country’s top public health specialists, where they explained the key challenges during pregnancy and the importance of breastfeeding to improve public health. They also emphasised creating more awareness and education to continue the status of Bangladesh as a ‘green’ nation in supporting lactating mothers.
KSM Minhaj, Managing Director of Unilever Consumer Care Limited (UCL), said, ‘Despite many achievements in social development, malnutrition remains one of the most pressing issues nationally. Therefore, we strive to ensure that nutritional wellbeing is at the front and centre of everything we do. This is a proud moment for us as Bangladeshi as The World Breastfeeding Trends Initiative (WBTi) has congratulated Bangladesh for having achieved the status of a ‘green’ nation, along with Sri Lanka.’
Bangladesh has ranked first in the world in supporting lactating women. Only two countries out of 98 have achieved this status so far.
‘To continue this success, we must continue all the awareness programmes and create a conducive environment for pregnant and lactating mothers and offer them healthy and balanced nutrition. As our mission is to support the national agenda to combat malnutrition in all its forms, our brands will increasingly take more nutrition awareness related programmes to ensure that we leave no one behind in Bangladesh and contribute to building a heather nation,’ Minhaj said.
Unilever Consumer Care Limited is a Fast Moving Consumer Goods Company housing heritage health food drink brands like Horlicks with Bangladeshi households trusting Horlicks for over more than 50 years and still continuing to do so every day for their daily nutritional needs. With brands belonging to Horlicks family such as Standard Horlicks, Junior Horlicks, Chocolate Horlicks, Lite Horlicks, Horlicks Mother’s Plus and Horlicks Women’s Plus, along with Boost, Maltova and Glaxose-D; the company is a part of the everyday life of millions of consumers across Bangladesh. UCL is a subsidiary of Unilever, one the world’s leading suppliers of consumer-packaged goods in more than 190 countries. UCL’s purpose is to make sustainable living commonplace with a vision to grow the business, while reducing environmental footprint and increasing positive social impact, the release said.

Related News

Brac launches career hub in Chattogram to bridge the gap between jobseekers and employers

Business Desk : dhakamirror.com Brac Skill Development Programme in partnership with Citi Foundation has launched the Career Hub in the port city on Saturday (27 May) at the International Convention Centre, Chattogram to bridge the gap between jobseekers and employers, according to a press release. The main objective of the Career Hub is to create ... Read more

ITFC inks $1.4bn financing plan with govt for energy security

Business Desk : dhakamirror.com The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank (IsDB) Group, has signed an annual financing plan with the government for $1.4 billion. The agreement, signed at the ITFC Headquarters in Jeddah, took place during the official visit of the high-level delegation from Bangladesh, it said ... Read more

SMAC IT launches software ‘ProFund’ to manage provident fund

Business Desk : dhakamirror.com SMAC IT Limited (SIL), a software development company, yesterday launched a provident fund management software “ProFund” as its latest product innovation in the finance management sector. The product launch ceremony took place at a hotel in Dhaka in presence of industry leaders and top finance professionals, said a press release. The ... Read more

GP recharge through Bkash: Customers win many prizes including 2 motorbikes

Business Desk : dhakamirror.com Bkash has handed over the prizes to the motorbike winners of the “Bike Hobe Tar, Bkash Theke Grameenphone-a Sharboccho Recharge Jar” campaign. Besides, in the two-phase campaign, a total of 1,200 customers won various prizes including cashback and coupons, reads a press release. Shafayatul Islam Khan, executive vice president and Mahbubul ... Read more

BGMEA donates ambulance to support emergency health services

Business Desk : dhakamirror.com The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has donated an ambulance to Manabik ShahajyaSangstha (MSS) to support emergency health services to people including underprivileged people in society. BGMEA President Faruque Hassan handed over the key of the ambulance to President of MSS Feroz M Hassan at a program held at ... Read more

StanChart, JBCCI, JCIAD, and JETRO to help accelerate Japan-Bangladesh partnership

Business Desk : dhakamirror.com All should work towards accelerating Japan-Bangladesh strategic partnership so that it will deepen economic cooperation, leverage the decades-long friendship and fuel growth between the two nations, according to speakers at a discussion. The event, titled “Our Shared Aspiration: Accelerating the Japan-Bangladesh Strategic Partnership”, was jointly organised by Standard Chartered, the Japan-Bangladesh ... Read more

Anwar Ispat, China Railway Construction Bridge Engineering Bureau Group sign agreement

Business Desk : dhakamirror.com Anwar Ispat, a steel manufacturer in Bangladesh, has signed an agreement with China Railway Construction Bridge Engineering Bureau Group (CRCC-BEBG), an international construction company. The Hatikumrul Interchange project, a flagship initiative in Bangladesh’s infrastructure development, aims to revolutionise transportation networks by improving connectivity and facilitating smoother traffic flow. With a total ... Read more

BGCCI concludes 21st AGM and elected M Maksud as the new president

Business Desk : dhakamirror.com The Bangladesh-German Chamber of Commerce and Industry (BGCCI) held its highly anticipated 21st Annual General Meeting (AGM) on 28 May, with the participation of the esteemed BGCCI Executive Board and a large number of its valued members. The event proved to be a significant milestone for the chamber, showcasing the continued ... Read more

wagely, Shadhin to provide smartphone EMI facility for RMG workers

Business Desk : dhakamirror.com wagely and Shadhin Fintech have announced the launch of an exciting new initiative that will allow EMI purchases for Bangladeshi readymade garment (RMG) workers for the first time. This innovative partnership aims to digitally empower workers in the RMG industry by offering them affordable access to smartphones, allowing them to make ... Read more

Daraz and Visa partners to introduce co-branded card to enhance online shopping experience

Business Desk : dhakamirror.com Daraz, the leading e-commerce marketplace in Bangladesh, in collaboration with Visa, the global leader in digital payments, has announced an exciting partnership to introduce a co-branded card. This collaboration not only aims to create a seamless payment solution for all Daraz customers, but also revolutionise the online shopping experience by presenting ... Read more

UCB launches Agro CSR project ‘Voroshar Notun Janala’

Business Desk : dhakamirror.com A press conference was organised in Dhaka on Wednesday to introduce the Agro CSR project 2023 of United Commercial Bank (UCB) PLC titled ‘Voroshar Notun Janala’, logo unveiling of the project and signing of MoU with Rural Development Academy (RDA). UCB Managing Director and CEO Arif Quadri unveiled the logo of ... Read more

ASM Mainuddin Monem honoured with CIP Award

Business Desk : dhakamirror.com ASM Mainuddin Monem, managing director of Abdul Monem Limited (AML), was honoured with the Commercially Important Person (CIP) award by the government of Bangladesh in 2021 for his contributions to the country’s large-scale industry. As the eldest son of the late Abdul Monem, a visionary industrialist, Mainuddin Monem has followed in ... Read more

Two bKash case studies featured in Dr Philip Kotler’s ‘Essentials of Modern Marketing’

Business Desk : dhakamirror.com Two case studies on the Mobile Financial Services (MFS) provider bKash have been featured in the local edition of Dr Philip Kotler’s ‘Essentials of Modern Marketing’, a marketing book around market-specific success stories. Two bKash case studies titled, “bKash: Bangladesh’s MFS Story” and “bKash App, A Household Tool” in the book ... Read more

Hire purchasers of Walton Plaza to get special benefits at hospitals, diagnostic centres, restaurants

Business Desk : dhakamirror.com Walton Plaza, the leading sales platform of electronic products in Bangladesh, has been taking various initiatives to provide maximum services and special benefits including financial assistance to its hire purchasers. As a continuation of this effort, Walton Plaza has been signing MoUs (Memorandum of Understanding) with different renowned organizations like hospitals, ... Read more

bKash offers instant cashback at amusement parks

Business Desk : dhakamirror.com bKash is offering instant cashback on payment at four amusement parks– Fantasy Kingdom, Water Kingdom, Foy’s Lake and Sea World – to let the customers enjoy rides, water sports and nature with their loved ones. Customers can avail Tk300 instant cashback on a minimum payment of Tk950 through bKash at Fantasy ... Read more

IBBL inaugurates Hajj Booth at Hajjcamp

Business Desk : dhakamirror.com Islami Bank Bangladesh Limited (IBBL) has inaugurated Hajj Booth at Hajjcamp, Ashkona, Dhaka for providing special services to Hajj pilgrims. State Minister for Religious Affairs Md Faridul Haque Khan inaugurated the booth as the chief guest on Friday (19 May), reads a press release. Mohammed Monirul Moula, managing sirector & CEO ... Read more

Uzbek delegation meets chamber of commerce officials

Business Desk : dhakamirror.com Bakhromjon A’loyev, deputy foreign minister of Uzbekistan along with his official delegation had a meeting with Md Habib Ullah Dawn, president of Commonwealth of Independent States-Bangladesh Chamber of Commerce & Industry (CIS-BCCI) and his Board of Directors on Friday (19 May) at a hotel in Dhaka. They discussed matters of mutual ... Read more

29 star hotels and resorts from Bangladesh participating in South Asian Travel Awards 2023

News Desk : dhakamirror.com A total of 29 star hotels and resorts from Bangladesh have been nominated this year in the South Asian Travel Awards (SATA) which is recognised by Bangladesh International Hotel Association (BIHA), said a press release. The South Asian Travel Awards (SATA) is an annual competition that recognizes the achievements of the ... Read more

IDLC launches new branch in Dinajpur

News Desk : dhakamirror.com IDLC Finance Limited, the largest non-bank financial institution, launched a new branch in Dinajpur. On 18 May, the company inaugurated this new branch with the commitment to serve the people by providing the necessary financial services to the customers and making a significant contribution to socio-economic development, reads a press release. ... Read more

NCC Bank celebrates 30th anniversary

News Desk : dhakamirror.com NCC Bank celebrated its 30th anniversary on 17 May through various events. NCC Bank Chairman Md Abul Bashar inaugurated the anniversary programme. Vice-Chairman Sohela Hossain, Director and Past Vice-Chairman ASM Mainuddin Monem, Past Chairman and Chairman of the Risk Management Committee Alhaj Md Nurun Newaz and Managing Director and CEO Mohammad ... Read more