The success of the national cricket team in the just concluded Asia Cup has provided Bangladesh Cricket Board a renewed hope of wooing new sponsorship deals after it
\nhad lost most of the regular commercial partners in the recent months.
\nThe BCB had lost most of their sponsors apart from IT partner Aamra Networks by the end of 2011 including the regular sponsor of Tigers, Grameenphone, which left them
\nin desperate search for new options.
\nBata, the clothing partner of BCB, has withdrawn itself in August-September while Grameenphone backed out in December after it had agreed to extend the deal for just
\none month for the home series against Pakistan.
\nPan Pacific Sonargaon, the hospitality partner of the board, did not extend their deal which ended in October 2011 while Pepsi, the beverage partner, also did the same
\nin December.
\nThe agreement with Grameenphone for the National Cricket Academy expired on March 12 while the agreement with broadcasting partner Nimbus Sports International is set
\nto expire on March 31.
\nWhen the BCB is struggling to lure back the sponsors, the Asia Cup came as a huge blessing for them with the Tigers making it to the final and officials said they are
\nvery much hopeful of cashing in on the success.
\nThe BCB has one glaring example in Global Neway Private Limited, a Canada based multilevel company, who paid Taka one crore to sponsor Tigers\u2019 shirt in the Asia Cup
\nand got their money back in manifold.
\n\u2018We are working on sponsorship deals for several months, though we did not get that much response,\u2019 said Nizamuddin Chowdhury, the acting chief executive officer of
\nBCB.
\n\u2018I feel that this delay of getting a sponsor is a blessing in disguise as the value of cricket will automatically rise after the recent success in Asia Cup and we can
\neasily cash in on that when we make our next deal,\u2019 he said.
\n\u2018We are currently preparing our papers for few tenders and we will float them within a short span of time,\u2019 he said.
\nThe BCB official is hopeful it will not be as difficult to get the sponsors as it was in the past with some new companies coming with a great deal of interest. He also
\nsees a role of Bangladesh Premier League in raising the commercial value of cricket.
\n\u2018With BPL a lot of companies have grown interest in cricket which is a very positive sign for us,\u2019 he said.
\n\u2018You just see Neway, our Asia Cup sponsor, who first got involved with cricket with the BPL. Now we have also got a sponsor for Dhaka Premier League, which is at the
\nfinal stage,\u2019 he said.
\nHe was referring to BCB\u2019s deal with Walton for the Dhaka Premier League which has got four rounds left now. Walton agreed to sponsor the league for a sum of Tk 35
\nlakh, which the BCB official said is a direct outcome of Asia Cup success.
\n\u2018All these things make us confident that we would get enough sponsors in near future,\u2019 he said.<\/p>\n

-With New Age<\/span> input<\/p>\n","protected":false},"excerpt":{"rendered":"

The success of the national cricket team in the just concluded Asia Cup has provided Bangladesh Cricket Board a renewed hope of wooing new sponsorship deals after it had lost most of the regular commercial partners in the recent months. The BCB had lost most of their sponsors apart from IT partner Aamra Networks by … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[32],"tags":[3347,232,7878],"yoast_head":"\n