Online sales of products are gaining popularity in the country, said participants of a fair in the capital on Friday.\u00a0The three-day fair began on the day where entrepreneurs who only use to sell their products through online are taking part.
\nConstant Solutions, an IT and marketing organisation, organised the fair titled \u2018Trend to Wear\u2019 with a view to introducing and promoting the products to the consumers.
\nAs many as 20 entrepreneurs are taking part in the fair, Constant Solutions managing director Kazi Mamun told New Age.
\nAll the entrepreneurs use various online tools like Facebook pages and e-commerce or classified
\nadvertisements websites\u00a0to sell their products, he said.
\nA participant, Nabila Mirza Maya, who is also a student of North South\u00a0University, said, \u2018As a student it\u2019s not possible\u00a0for me to have shop in a market and give extra time there; that\u2019s why I use online to advertise and sell my products.\u2019
\n\u2018The response from online customers was good during the last Eid festivals and it\u2019s not bad during the other season as well,\u2019 she said.
\n\u2018Customers use to visit my site to buy products; but, I am participating in the fair to reach more potential buyers with my products,\u2019 she added.
\nSome entrepreneurs who use online for marketing are doing well compared with some existing new brands; but acceptance of their identity is an obstacle in their progress, said Constant Solutions chief executive officer Mushfiq Anam.
\nThe fair might give them an opportunity to introduce them with the customers, he added.
\n\u2018Delivering products and receiving cash from the customers is an obstacle; that\u2019s why we are going to sign a contract with a \u2018Cash on Delivery Service\u2019 organisation (which receives cash and deliver products to the customers),\u2019 Aumit Islam, a participant, told New Age.
\nTanzila Amzad, a visitor of the fair, said, \u2018I live in Khulna. That\u2019s why it\u2019s not possible for me to collect latest designs of dresses in the capital. So I browse products online and can order some.\u2019<\/p>\n
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