The future of news is not just about print versus digital as delivery mechanism, but what is the best user experience, said Jay Lauf, publisher at Quartz.
\nThereby, it would not be wondering sometimes print is better than digital.
\nQuartz is the business news publication of the Atlantic Media Company and was launched in 2012.
\nThough digital media weighs heavily on the market of print version of news, British media bosses said they are still optimistic on the future of the traditional dissemination vehicle.
\nUnder basis scenario, \u2018the death of print is not as fast as we are now estimating,\u2019 was the consensus voice from presenters and attendees at FT Digital Media Conference 2014 which was held this week in London.
\nThe death of print is a rolling 10 or 15 years away, said John Ridding, President of Pearson Professional and chief executive of Financial Times at the conference.
\n\u2018When we will stop printing the FT? I\u2019d say the same now \u201410 to 15 years,\u2019 Ridding said. He also noted that the year of 2013 was the first time in Financial Time\u2019s more than 100 years\u2019 history that its print business was profitable before advertising.
\nThe sales of the FT Group rose one per cent to 449 million pounds ($747 million), compared to a 2.3 per cent growth and 5.18 billion pounds of sales of its parent company Pearson Plc.
\nThe newspaper currently has around 4,50,000 digital subscribers and 2,50,000 print subscribers, said Ridding.
\nAndrew Miller, chief executive of Guardian Media Group, said newspaper is one of the aspects that people consume news, and it has the most royal audiences.
\nEarlier this month, the newspaper said its digital revenue will hit 117 million pounds in the fiscal year ended March 31.
\nAnd the overall revenue, including print, will be up more than five per cent from last year to around 345 million pounds.
\n\u2018We have seen our [print] circulation growth for five months. And we continue to see strong future for print,\u2019 said Miller.
\nMiller also announced that Guardian will be investing more in \u2018geographic expansion\u2019 or go globally, and the best way to market the newspaper is by investing in strong journalism.
\nBut, undeniably, digital media is still the irresistible trend, comprising huge business opportunities.
\nThe role for print will shrink, and it\u2019s more about content and flexible journalism than channel, admitted Miller.
\nThe Guardian had 20 million stories read in Facebook last month, two and half million read in Twitter, said Million.
\nTherefore, \u2018the future of the media is about designing the products that hit the different types of audiences,\u2019 he said.<\/p>\n

-With New Age<\/strong> input<\/p>\n","protected":false},"excerpt":{"rendered":"

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