Bangladesh Brand Forum, in collaboration with the Cannes Lions and in association with The Daily Star, hosted the 11th edition of the communication summit at the Sheraton in Dhaka on Saturday. This year’s summit was themed ‘creativity in challenging times’, said a press release.
The summit brought together global & leading industry professionals, decision-makers, thought leaders and communication industry enthusiasts under one roof. They exchanged and shared their experiences on different aspects of communication. It also provided a multidisciplinary forum to present and discuss the most recent trends, strategies, challenges, and solutions in the field.
The day-long summit housed four keynote sessions, five panel discussions, two case studies, and one conversation.
The keynote speakers for this year’s summit were: Tay Guan Hin, Group Chairman, BBDO, Singapore; Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, Ogilvy Group; Syed Gousul Alam Shaon, Managing Director & Country Head, Grey Group Bangladesh and Dave McCaughan, Thought Leader and Storyteller, BIBLIOSEXUAL; Co-founder, Marketing Futures.
Among others, Bangladesh Brand Forum founder and managing director Shariful Islam, FCB-Bitopi managing director Sarah Ali, Adcomm Ltd managing director Nazim Farhan Choudhury, Asiatic Experiential Marketing Ltd managing director Iresh Zaker, Mediacom Ltd CEO Ajoy Kumar Kundu, Unilever Bangladesh Ltd marketing director Shadman Sadikin, Grameenphone Ltd marketing director Nafees Anwar Chowdhury, Nestle Bangladesh Ltd communications and marketing services head Shammi Rubayet Karim, Marico Bangladesh Ltd marketing director Allen Ebenezer Eric, MSB board member and IDC Bangladesh (PVT) Ltd managing director Ashraf Bin Taj, Asiatic 3Sixty and Asiatic Marketing Communications Ltd co-chairperson Sara Zaker, Adcomm Ltd chairperson Geeteara Safiya Choudhury, Expressions Ltd director Tropa Majumdar, Adcomm Ltd strategic planning head Rashika Osman, Grey Group Bangladesh client service VP Ayesha Farzana were present at the event.
Besides, Grameenphone Ltd corporate brand and engagement head Sharmin Rahman, Brand Communication, Asiatic Marketing Communications Ltd, and Asiatic 3Sixty director Tanzila Bahar Chowdhury, Bangladesh Brand Forum creative editor and director Nazia Andaleeb Preema, Nestle Bangladesh Ltd senior manager Zakia Zerin, Magnito Digital director Ishraq Dhaly, ACI Limited business director Md Quamrul Hassan, FCB Bitopi chief operating officer Salahuddin Shahed, X creative director Rasel Mahmud, X chief operating officer Drabir Alam, Reckitt Bangladesh marketing director Nusrat Jahan, Meghna Group of Industries senior general manager Kazi Mohiuddin, SMC Enterprise Ltd general manager Khandaker Shamim Rahman, The Man of Steel and Analyzen Bangladesh Ltd chairman Risalat Siddique, The Coca-Cola Company, Bangladesh marketing lead Rajbeen Abeer, Mindshare executive director Tasnuva Ahmed Tina were also present at the programme.