A daylong advertising festival titled Third Dhaka Advertising Festival-2011 is set to start in Dhaka tomorrow to promote local advertising industry at Bangabandhu International Conference Centre.
The Advertisement Club, a platform of the sector professionals, is organising the show carrying the theme ‘Advertising- Redefined’, said a member of the club at a press meet in Dhaka Sheraton hotel yesterday.
Various events including seminars, exhibitions, creative competition and a gala award night will be held during the festival, as it aims to let people know about the changing nature of advertisements, said Apon Ahsan, head of festivals and awards.
Adfest, the largest advertising, marketing and communication and media festival in Bangladesh, is being held regularly since 2003. With the ad market growing in the country, the festival will discover and encourage the ad talents, the organisers said.
It attracts over 1,000 advertising people of Bangladesh and gives numerous awards in different categories for advertising excellence, said Ahsan.
“We plan to encourage and award the creative faculty of the Bangladeshi agencies through recognising talents and their works accomplished within the time frame of January 1 to December 31, 2010 on five different media platforms and under 17 categories,” said Sanaul Arefeen, secretary of the convening committee.
In each category, gold, silver and bronze mementos will be given in the gala evening. Individuals who have contributed to the industry will also be recognised specially, added Arefeen.
