Bates 141 starts functioning in Bangladesh

Bates 141 – the world’s largest Asia-devoted marketing communications network, formally entered the Bangladesh advertising arena with the launch of ‘Bates 141 Bangladesh’ on May 6, 2010 at Khazana, Dhaka. Bates 141 Bangladesh is a 100% WPP Company and plans to offer an array of ATL and BTL services, including Activation, CRM, digital and mobile platform driven solutions and other specialised solutions such as Outof-Home Media and Retail Marketing Design. With this launch, Bates 141 seeks to help its existing clients tap the rapidly expanding market in Bangladesh and also to serve local and multinational brands, with its expertise in Bengali communication. ,
Sandeep Pathak, Group CEO, Bates 141; Abeer Chakravarty, Director! Bates 141 Bangladesh and Sandip Chaudhuri, Country Manager Designate were present at the launch reiterating their commitment to the Asian market and sharing their future plans for Bates 141 Bangladesh.
Abeer Chakravarty, Director, Bates 141 Bangladesh commented, “This is a happy culmination of a long-standing dream to be engaged with and involved in Bangladesh. We are grat~ful to Marico who introduced us to Bangladesh and has been an incredible and exemplary partner to help us grow and build our team and regional calibre over the past five years.”
“Spreading our wings into Bangladesh has been on the cards for us for some time now. Our
foray into Bangladesh allows us to not only service our current businesses there more effectively, but also lets us put to use our ‘Bangia’ language credentials for our current as well as potential clients in Bangladesh”, added Sandeep Pathak, Group CEO, Bates 141 India.
Bates 141 has a dedicated team for Bengali communication and has been winning ‘The Agency of the Year’ award at the most prestigious regional forum – Sangbad Pratidin’s Srijan Sam man Awards for Excellence in Bengali Advertising – for six consecutive years.
“For over five years, we have been servicing Marico Bangladesh successfully which has enabled us to understand local nuances and sensitivities so as to create communication that works.
The fact that Bates 141 Kolkata has people who have worked at very senior levels with agencies in Dhaka, has also been of tremendous help in our current endeavour” Abeer Chakravarty added.
With the Bates 141 Bangladesh office and team in place, the agency is looking forward to work with some key local clients as well as international clients trying to make their mark in the Bangladesh market.

Courtesy of The New Nation