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Eminem wins top honours at first YouTube awards
The first ever YouTube awards, held in New York saw actor Jason Schwartzman and musician Reggie Watts presiding over a frenetic ceremony.
Eminem won Artiste of the Year, while Taylor Swift’s “I Knew You Were Trouble” took the YouTube Phenomenon award.
The ceremony was streamed live online.
Nominees were chosen by taking into account the YouTube views, likes, comments and subscription figures for different artists.
The coveted Video of the Year award went to South Korean group Girls’ Generation for their song “I Got A Boy”, while Innovation of the Year went to DeStorm Power, the YouTube user whose 250 videos on the website have been watched more than 200 million times.
The inaugural YouTube awards reflect an increasing trend for people to turn to the internet, rather than television and radio, for music and video.
-With The Daily Star input
