With the 2014 FIFA World Cup less than a year away, soft drinks giant Coca-Cola is about to kick off the fever through their biggest marketing campaign in Bangladesh titled ‘Under the Crown’.
Through the promotion, valid from November 1 to December 14, Coca-Cola is giving the country’s football fans an exclusive opportunity to win tickets to the FIFA World Cup Trophy tour in Bangladesh scheduled to take place over December 17-19.
Consumers have to buy 200 ml, 250 ml, 400 ml, 500 ml and 600 ml Coca-Cola glass or PET bottles with FIFA World Cup Trophy Tour labels on them and SMS the unique code under the crown of the bottle to 9934 to participate.
4500 lucky winners will get the chance to be at the Bangabandhu National Stadium on December 18 to see the solid gold trophy on its first tour of Bangladesh. According to Coca-Cola Bangladesh’s country manager, participating in the ‘Under the Crown’ campaign is the only way to get tickets to the sighting of the iconic trophy. Each winner will get two passes.
-With The Daily Star input
