Grameenphne, the largest cell phone operator of the country, entered into the football arena by buying all the perimeter billboards during the AFC Women’s Championship qualifiers at the Kamalapur Stadium.
The billboards were absent on the opening day but Grameenphone erected these around the pitch on the second matchday on Wednesday. Bangladesh Football Federation had signed a two-year sponsorship deal with Citycell, the lone CDMA operator in the country. But the involvement of Grameenphone indicates that BFF’s association with Citycell maybe is over.
BFF president Kazi Salahuddin explained the scenario. ‘The deal with Citycell has not been renewed after its expiry in July last, so we have been looking for a new sponsor, Grameenphone definitely is on top of our preferred list,’ said Salahuddin.
‘We have involved a marketing agency to find a new sponsor for us and this was the first work done by them,’ added Salahuddin.
