Bharti Airtel Ltd yesterday announced its new-look brand in Bangladesh with a promise of providing better services to customers.
Airtel is a leading global telecommunications company with operations in 19 countries.
The mobile operator, under the Airtel Bangladesh brand, announced the launch of its services in the growing Bangladeshi market nearly a year after it bought majority shares into Warid Telecom.
The Indian brand penetrated Bangladesh in January 2010 when it acquired 70 percent ownership in Warid Telecom International for $300 million from the UAE-based Abu Dhabi Group.
With this launching, Airtel Bangladesh joins the global Airtel family with 200 million customers in Asia and Africa continents.
Chris Tobit, chief executive officer of Airtel Bangladesh, said they would value the country’s identity, culture and language, as people are passionate about them.
“The Airtel brand will represent those values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experience as across continents.”
“We have already begun to bring alive our promise of taking our mobile network deeper and delivering world-class and affordable mobile services,” he said.
Along with voice and data services, Airtel customers will get lifestyle-based value added services. “At every point, Airtel customers will get to enjoy price advantage over competitive offers, which are brought on by Airtel’s unique business model,” Tobit said.
He said the brand in Bangladesh would be launched with the brand promise “Bhalobashar tane, pashe aane”. “We are here to keep our customers connected not only to each other but with what they love the most in every part of their lives–music, games, entertainment and networking.”
Airtel Bangladesh customers will now be able to experience rich multimedia contents with the launch of Airtel live–the WAP portal offering customers contents like games, video, picture and various kinds of value added services such as “Gaan Bolo, Gaan Pao”, Cricket Caller tunes, classified services, the company said in a statement.
In Bangladesh, the company has already unveiled a GPS-based vessel location service to enable tracking of fishing vessels for the country’s fishermen.
With about four million customers, Airtel Bangladesh is the country’s fourth largest operator after Telenor-backed Grameenphone, Orascom-owned Banglalink and Robi Axiata.
The Indian company, which covers all 64 districts in Bangladesh, is only ahead of Citycell and state-run Teletalk in the market of 6.5 crore users.
