Art & Culture Desk
Last year Banglalink has talked extensively about its customer care service. They have highlighted their state of the art call centre, their vast customer care network with over 700 customer care touch points across the country as well as the quality of service provided by their customer care representatives. The customer care campaign was very successful with the positioning of ‘Apnar Jonnoi Amra – Kotha Dilam!’ Their next successful campaign for the year was their network campaign with the positioning ‘banglalink network: annubhutir network’. Also, having invested over Tk.6,324 crore to ensure optimal network quality and coverage, Banglalink has made a difference in redefining overall quality of service in this industry.
The objective for both the campaigns was to emphasize the dedication Banglalink has in providing their customers with the best possible service. Banglalink has truly set the standards in providing customers with quality service – again they make a difference! The recently launched TV commercial talks about these achievements both in network and customer care service and how they have made a difference in the lives of their customers. The TVC has been illustrated in an innovative way to grab the attention of the viewer. Traditional puppets have been used in a debate setting with two teams – network team & customer care team. Each team argues as being the most important team and is finally placated by the judge who concludes that both teams are important and together they have made a difference.
The concept for the TVC is by Carrot Communication and director is Golam Haider Kisloo. Musician Ornob has composed the music.
Courtesy: nation.ittefaq.com
