Business Desk : dhakamirror.com
Apex Footwear yesterday launched its 25-year celebration campaign at The Daily Star Centre in Dhaka, where the company announced some offers and customer engagement activities that will be available at each outlet across the country till the end of December.
Conditions apply on all the offers, which include lucky 25, spin the wheel, surprise 25 minutes, combo offer, star surprise, birthday surprises, special souvenirs for Apex rewards members, and much more.
Under the lucky 25 offer, the company’s outlets will give 50 per cent discount to their 25th customer of each day.
By participating in spin the wheel at any Apex store, customers can spin for the chance to win a discount ranging from 5 to 25 per cent.
Surprise 25 minute will be any given 25 minutes of each day, when buyers will get 25 per cent discount on all purchases.
In its combo offer, the company will give a gift voucher of a minimum Tk 2,500 to each customer that buys two products of Maverick, a brand of Apex Footwear.
Under the star surprise activity, Jamal Bhuyan, captain of the Bangladesh national football team and brand ambassador of Sprint, will randomly show up at any given Apex showroom across the country.
“Apex has been working relentlessly for the last 25 years and it has brought a transformation in the footwear market of Bangladesh,” said Syed Nasim Manzur, managing director of Apex Footwear.
The company provides good quality products and is now a popular brand that won the government’s acknowledgement for its green factory.
Apex started its journey in 1997 with just one local store but it now has more than 470 outlets. The company, which employs around 4,635 people, also recently launched e-commerce sales, he added.
Firoze Mohammad, chief operating officer of Apex Footwear, said the brand won the peoples’ hearts with its quality, new designs, and customer service.
Now, the company has 200 wholesalers, with which 8,000 retailers are linked, he added.