USAID Smiling Sun Franchise Program (SSFP) signed an agreement with Space Race Bangladesh Limited to provide access to infotainment and newsfeed options to the customers visiting the Smiling Sun clinics.
The signing ceremony was held at SSFP headquarters on October 31.
Shahzreh Huq, chairperson of Space Race and Juan Carlos Negrette, chief of party of SSFP, jointly signed tripartite agreements with NGO executive committee members representing BAMANEH, CWFD, PSTC, and Swanirvar Bangladesh, said a press release.
Under the agreement, Space Race will provide Smiling Sun customers access to newsfeed, entertainment, and targeted health educational campaigns via a Display Solutions Unit (DSU) at the waiting rooms of Smiling Sun clinics. In return, a portion of the advertisement revenue generated by Space Race will be utilised by SSFP to cover operational expenses of its network of 323 clinics that are operated by a consortium of 28 reputed NGO’s across Bangladesh.
SSFP and Space Race aim to install DSU’s at 100 Smiling Sun clinics by December and at 270 clinics by September next year.
Speaking at the function, Shahzreh said she is happy as the revenue to be generated from this initiative would help the poor get better health services from the clinics. She wished a grand success for the strategic partnership.
Carlos thanked all for their valuable contribution in this initiative.
