As short-form content creation gains more momentum on social media, Meta is the latest to announce that it will be introducing Reels to Facebook starting Wednesday.
Facebook parent Meta has globally launched its short-form video sharing feature, Reels. Initially launched in September 2021 only in the US, the feature is now rolling out in over 150 countries.
Functioning similar to TikTok, YouTube Shorts and Meta’s Instagram Reels, Facebook Reels will cater towards making instant short clips. Soon-to-be-added features will allow Reels to be made from existing Facebook Stories.
According to an announcement made by Facebook and Meta CEO Mark Zuckerberg, there will be new monetisation tools to be launched on Facebook, including banner and sticker ads to create better ad revenue for content creators. Full-screen ads in Reels are expected to be launched soon as well.
Online influencers can share their Instagram Reels as recommended content on Facebook. There are also plans on launching Facebook Reels in Facebook Watch and the option for users to share public Reels in their own Facebook Stories.
To access Facebook Reels, simply check the News Feed. To watch a Reel, click on it. To access the next one, swipe right. Facebook Reels works quite similar to other short-video social media platforms like Instagram Reels and TikTok.
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