Business Desk : dhakamirror.com
Keeping pace with global fashion trends while celebrating the country’s fashion heritage, innovative designs, and sustainable production, the second edition of the “Apex Bangladesh Fashion Legacy Fashion Show 2025” was held in Dhaka.
This grand event took place at the Aloki Convention Hall at 7pm on February 8.
The fashion show was organised by Bangladesh Fashion Legacy, with Apex as the title sponsor. Launched last year, Bangladesh Fashion Legacy aims to bring fashion entrepreneurs, buyers, and enthusiasts from both local and international spheres onto a common platform.
The programme began with a red carpet meet-and-greet, followed by the main fashion show. This year’s event featured not only traditional heritage brands but also new designers and boutique labels.
Apex’s various sub-brands, such as Moochie, Venturini, and Maverick, showcased their pre-Eid collections, highlighting footwear suitable for any season or occasion.
In the presence of over 250 guests, the event witnessed Apex launching their Eid collections with 2000+ designs.
In addition to Apex, several renowned brands debuted their latest collections on the runway, including Bishwo Rang, Luso Bella, Amira, AZ, Label Imam Hasan, Fit Elegance, Peal Lifestyle, Pinky Promise by Niti, and designer Shoumin Afrin Haute Couture, a sister concern of Hur.
This year marked the 30th anniversary of Bishwo Rang, invited as a legacy brand by Bangladesh Fashion Legacy. To commemorate the occasion, Bishwo Rang presented a special collection. For the first time, celebrated actress Shampa Reza and eminent artists and architects walked the ramp as showstoppers for Bishwo Rang. This segment was sponsored by Berger, serving as the event’s legacy partner.
Apex’s showstopper was the renowned actress Nazifa Tushi of “Hawa” fame. Popular actress Tasnia Farin also graced the event as a special guest for Apex. Additionally, designer Shoumin Afrin’s showstopper, the acclaimed model, dancer, and actress Sadia Islam Mou, captivated the audience.
The choreography of the fashion show was directed by Ashiqur Rahman Pony, co-founder of Fashion Legacy.
Apex was the event’s title sponsor, with The Daily Star as the co-host. Other partners included Berger as the legacy partner, Mitsubishi as a co-partner, and Laser Treat as an associate partner. Zenith Strategies was the strategic partner, and Aura Beauty Lounge served as the makeup partner. – Press release
