Bachelor uses billboard campaign to advertise his search for a wife

A bachelor is using huge billboards with tongue-in-cheek messages in his quest for a wife. Muhammad Malik, 29, is alerting prospective partners to his availability with ads in London and Birmingham.
The 29-year-old entrepreneur can be seen smiling as he jokingly asks to be “saved” from an arranged marriage in billboards that have popped up across the city and in Manchester.
Mohammad Malik, 29, set up his website findmalikawife.com and plastered pictures of himself across billboards in London, Manchester and Birmingham., reports Birmingham Live.
The 20ft poster, found in Southall and Bethnal Green, shows a smiling Mohammad lying down and pointing up at the words: “Save me from an arranged marriage.” along with the link to his website.
Mr Malik, who is from London but considers Birmingham his second home, said that he is not opposed to the idea of arranged marriage but wants to “try and find someone on my own first.”
“I just haven’t found the right girl yet. It’s tough out there. I had to get a billboard to get seen!” he clarifies on his website.
And what does Mr Malik look for in an ideal partner? “My ideal partner would be a Muslim woman in her 20s, who’s striving to better her deen,” he writes. “I’m open to any ethnicity but I’ve got a loud Punjabi family – so you’d need to keep with the bants.”
Since he put up the billboards on Saturday, Mr Malik says he has received hundreds of messages. “I haven’t had the time to look through yet,” he told BBC. “I need to set some time aside – I hadn’t thought this part through.”
Mr Malik said he tried a few other methods to find a future wife before plastering his face on billboards. He said to BBC, “the first thing we’re told about is the power of the aunties” – but that did not spell any success for the London-based entrepreneur. He also tried dating apps and a few dating
events, before a friend suggested that he should literally advertise himself. The billboards will stay up till January 14.