Dan Foods launches new premium laccha, soft drink powder

Dan Foods Limited, the manufacturer company behind country’s one of the most trusted and widely popular snack brands ‘Dan Cake’, is introducing two new products for the month of Holy Ramadan and to celebrate Eid, said a press release.
These products- Dan Foods Premium Laccha and Breez Soft Drink Powder, will essentially cater to buyer demands and their food consumption during Ramadan.
The team of Dan Foods Limited is very optimistic regarding the launch, given that ‘Dan Cake’, the leading Danish snack brand in Bangladesh has already built a strong reputation for tasty and quality food.
Shahid Bin Sarowar, head of Marketing of Dan Foods Limited, announced these two new products in the presence of top-tier lifestyle journalists on March 23.
During the event, he briefly talked about the quality of these products, followed up by a Q/A session with the journalists in attendance.
Speaking about Dan Foods Premium Laccha, he said, ‘Dan Foods Limited always prioritises buyer preference and their needs. It is a key element in our decision-making process. Bengali households are naturally fond of laccha. However, buyers are not always convinced of the production and packaging process. Hence, Dan
Foods has decided to launch their own brand of premium laccha. We are ensuring the same safety and quality standards that people have come to expect from our brand, so that health conscious food consumers can enjoy our laccha without any hesitation.’
When it comes to hosting guests, laccha is a popular desert item. During Ramadan, the sweet delicacy is a must-have component in the Iftar menu. Which is why Dan Foods is making no compromises when it comes to the standard of the food. Every step in production so far has been trialed and tested multiple times to
achieve perfection. The team has also taken into consideration the risk factors of health and hygiene while going through the process.
Fat is a significant component of laccha. Dan Foods Premium Laccha contains non-hydrogenated fat. Only 2 per cent of it is trans-fat. It also contains cashews, almonds and raisins to give a truly premium experience. It is available in the market in a fresh packaging of 250gm, which costs Tk 150.
Dan Foods Limited is also introducing Breez Soft Drink Powder, to provide a refreshing experience in the scorching heat of summertime. The beverage comes in two flavours- orange and lemon, and is fortified with 6 vitamins and minerals. The nourishing soft drink will be available in three size variants- 500gm jar, 250gm
box and 20gm sachet.
Dan Foods Limited officials in attendance also addressed the quality as well as packaging standards of these products which will be available in the market on first week of April. Among others present in the event were- Al Asif Khan, Magager, Brand and Channel Development, Dancake.
Dan Foods Limited started its operations in full swing back in 2015 through a joint venture between Dan Cake A/S, Denmark and Pandughar Limited of Bangladesh.