News Desk : dhakamirror.com
Meta platforms including Facebook, Instagram and Whatapp’s official advertisement services will be “unavailable or limited” in Bangladesh until further notice due to dollar crisis, said Meta’s revenue collection agent Httpool Bangladesh Limited.
Httpool, Meta’s sales partner in Bangladesh, made the announcement in a letter.
The letter from the organization stated that the decision was made due to the dollar crisis and remittance complications.
Due to this decision, the payment of advertising campaigns on different platforms including Facebook and Meta from Bangladesh through Httpool will be limited or not be possible.
Httpool is the Bangladeshi sales representative of Facebook and Meta.
Any ads placed on Facebook can be paid through Httpool in the local currency, not dollars.
Domestic organizations and especially those who want to stay in compliance, will be in trouble with this announcement by Httpool.
Businesses known as f-commerce (Facebook-based companies) will also face temporary problems.
It was not possible to reach the officials of Bangladesh office of Httpool over phone even after several attempts.
They did not respond to the message and did not receive a phone call.
The letter signed by Sunny Nagpal, director of Httpool Bangladesh Limited, said that they have no control over this recent situation. They are working sincerely through digital means to solve the problem quickly.
The letter informed that they will inform everyone once the service is resumed.
Fahim Mashroor, CEO of Bdjobs.com, one of the companies receiving facebook services through Httpool said: “We have received a letter from Httpool. This will cause various problems for entrepreneurs.”
He thinks that what is done through Httpool is legal. Many people get paid to advertise on facebook or other media in various ways through freelancers. Those paths are illegal. Due to the complexity of the Httpool, entrepreneurs have to choose that illegal way.
He said that companies like Uber, Daraz, Foodpanda etc. will not have any problem. They pay the facebook advertising bill from their parent company. As a result, local companies will face more problems.
It is known that there is a co-branded credit card for the members of Basis, the organization of software and service manufacturers of the country. Usually hosting, software license bills can be paid through that card. But nowhere is it said that facebook or other media bills cannot be paid through this card.
Basis members can continue to work using that card during this time. Besides, there is Islami Bank co-branded prepaid card for the members of e-Commerce Association of Bangladesh (e-CAB). Using this card, e-CAB members can promote their ads on Facebook.
Nasima Akhter Nisha, president of Women and E-Commerce Trust (WE), a platform for women entrepreneurs based on facebook, said: “We have been able to communicate with Httpool. They told us small entrepreneurs will have no problem. They can boost content on Facebook and promote pages as before. That bill can be paid through Httpool. There may be some problems with big agencies or institutions. Matters have been made difficult for them. But this problem is temporary.”
Nasima Akhter Nisha said that she has been assured that the problem will be resolved soon.
