Millward Brown, one of the global leaders in brand, media and communications research, launched its Dhaka office recently, said a press release.
Before the launch of the Dhaka office, Bangladeshi clients received services from its Singapore office. The Bangladesh launch is the company’s second office opening in the Africa, Middle East and Asia Pacific region so far this year, following the recent launch in Myanmar.
The new Bangladesh operation will be led by Samina Afrin, who has recently joined Millward Brown from Nielsen, where she was the head of customised research.
Millward Brown South Asia managing director Prasun Basu said, ‘Bangladesh is a ‘Next 11’ market, dynamic and evolving. It is of critical importance to our regional and global clients.’
-With New Age input
