B2M Technologies Limited, one of the country’s leading content providers, has acquired the exclusive mobile rights for the ICC Cricket World Cup 2011. The deal will allow 70 million mobile subscribers of the country access to World Cup content through their networks, including the World Cup theme song ‘Mar Ghuriye’, video clippings of the games, live scores, updates through SMS, push and pull SMS, live audio commentary, wallpapers, SMS contests and ICC Reliance mobile rankings. The rights have been accrued from Reliance Communications, a commercial partner of the ICC.
Courtesy of The Daily Star
